Janice Shade is an entrepreneur and brand strategist with 20 years experience in strategic planning, marketing, sales and financial analysis.  Her specialty is the consumer packaged goods industry, with particular emphasis on social ventures in the natural products segment.  She gained valuable formal training with companies such as Procter & Gamble, Welch’s, and Seventh Generation before launching her own entrepreneurial ventures in 2006.

She considers herself a “pathological optimist” and sees obstacles as opportunities.  Creating order from chaos in the pursuit of environmental and social improvement is her passion.  Her entrepreneurial ventures include Local First Vermont, TrueBody Products and Milk Money, Vermont’s first “invest local” equity crowdfunding platform.

Janice is an avid skier and hiker, rookie triathlete, youth soccer coach and experimental cook. She lives in Jericho, VT, with her husband and two daughters.